Millennials take the volunteering lead

The first London-wide research on employee involvement and giving back to society has been published, and shows a clear divide between Millennials (those born from the early 1980s to the early 2000s) and other generations. In good news for those of us trying to encourage colleagues to volunteer, the research, commissioned by City Philanthropy, shows that 53% of under-35’s want to volunteer more than they do currently. Similarly, over 40% of under-35s say that it is important to them that companies offer opportunities to get involved in supporting charities and community groups.

Research image

The news is not so positive when it comes to Baby Boomers and Generation X. Just 29% of over-35’s consider it important for companies to offer this kind of opportunity. Nevertheless, 35% of over 55’s want to volunteer more than they do at the moment.

Take heart, those of you who promote employee volunteering, as the research shows that workplace schemes and initiatives are the largest influence on the current giving and volunteering of under-35’s.

Finally, three-quarters of full-time London employees (75%) agree that giving something back makes you happier, with little variation across the age-groups.

Something we can all smile about.


Download a full copy of the report from City Philanthropy at

Image courtesy of City Philanthropy